hello, i'm alexandra

The photographer behind Storyful Creative.

I'm a lover of people and their stories. Equally, I adore creating and capturing beautiful, timeless, and engaging imagery that evokes feelings, memories, and nostalgia.

My journey with photography began over 20 years ago. But one thing has never changed: my love for the raw, authentic, true and unstaged beauty of documentary photography.

Photos of people standing shoulder to shoulder, posed, forced or staged just never did it for me. As I journeyed into motherhood, I realised that the photos I and others cherished most were those I captured of the mundane, the simple moments at home, at events and as we live our lives - not for the camera.

It was from this realisation that Storyful Creative was born.

Photography should tell a story in time – remind you of how something or somewhere made you feel and documenting times for those who follow. I search for beauty in the natural environments, in real moments and events – unscripted and authentic.

I hope I can tell your story

Alex

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